Established in September 2012 at the University of Southern California’s famed School of Cinematic Arts, the World Building Media Lab emphasizes the power of using technology as a vehicle to enhance storytelling capabilities. With explorations into Virtual and Augmented Reality, the WbML has established itself as a leader at the forefront of technological-based entertainment.

Working on multiple projects with well-known clients, the WbML shows how the principles of cinematic storytelling can enhance any experience that has a built-in world – and how applying the lab’s processes can help define the shape of that world. Focused on the underlying belief that technology and narrative create an everlasting feedback loop, with one constantly improving the other, the lab continually tries to ask questions that push on the boundaries of established beliefs. As the WbML helps carve out a new space that is not quite movie nor game, it introduces new methods of interactivity that advance previously unforeseen experiences.

Current WbML Projects



World Building Media Lab
USC School of Cinematic Arts
Robert Zemeckis Center for Digital Arts
3131 S Figueroa St
Los Angeles, CA 90007
Room 120

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Mailing Address

World Building Media Lab
c/o Division of Media Arts + Practice
School of Cinematic Arts
University of Southern California
3470 McClintock Avenue (SCI Building)
Los Angeles, CA 90089-2211

Phone: 213.821.5700