The World Building Media Lab starts by reimagining cinematic and interactive workflow, transmuting the 20th century linear industrial model of pre-production, production and post-production into a 21st century nonlinear, iterative, integrated and persistent process that creates a dynamic space for all narrative media, and opens up a new world for cross-media and multi-platform research.
The World Building Media Lab, directed by award-winning designer and professor Alex McDowell RDI, defines an experiential, collaborative and interdisciplinary practice that integrates imagination and emergent technologies, creating new narratives from inception through iteration and prototyping, into multimedia making. Through story logic and a redefined multi-user viewpoint in counterpoint to experience and environment, World Building allows us to actualize the imagination, and terraform worlds.

The new World Building Media Lab opened at the USC Zemeckis Center for Digital Arts on June 9th, 2014.

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